CLIENT PORTFOLIO COVERAGE
Visit assigned cluster of stores in Key accounts/ Stars / Distribution channels ensuring a capillary coverage of the territory
Guarantee an effective visit planning in ordert to achieve KPI in terms of frequency of visits per store cluster
Define work plan based on "sales cycle" priorities and acitivites
PRODUCT AVAILABILTY, FACING & SUGGESTED RETAIL PRICE COMPLIANCE CHECK
Complete facing count and check agreed product display
Verify assortment depth & width
Ensure adequate stock level (check of back stock and periodical stock)
SRP compliance and POS discount check
Analyze best and worst selling selections
Support Luxottica Sales Team in planning product ranges and preparing sales and stock plans
VISUAL MERCHANDISING & POS MATERIAL
Ensure compliance with Luxottica's merchandising guidelines & standards in the stores;
Contribute in developing layout plans for stores;
Protect and capture prime space in stores / windows and, in general, all space opportunities;
Allocate POS and promotional material in in-store and windows and verify its quality and correct positioning & functioning over time;
Maintain brand image at retail complying with guidelines to protect brand equity;
TRAINING
Carry out Training activities for Trade Education;
Disseminate knowledge at different store levels regarding product, collections, visual merchandising, marketing activities & special launches
CLIENT RELATIONSHIP
Build constructive relationships with Store Manager and Associates;
Act as Luxottica's point of reference for client's feedbacks and needs
REPORTING
Provide timing and accurate reporting of visits;
Gather and maintain qualitative information about point of sales in terms of merchanding and features for CRM related activites
Gather information relating to the customer reaction to products;
Analyze and report structured information on competitors' activities
Job Details
| Date Posted: | 2013-02-24 |
| Job Location: | Cairo, Egypt |
| Job Role: | Marketing/PR |
| Company Industry: | Retail/Wholesale |
Preferred Candidate
| Career Level: | Mid Career |
| Nationality: | Egypt |
| Degree: | Bachelor's degree / higher diploma |
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